What is story telling and why does it work for fundraising?

When we talk about storytelling we’re talking about personal stories. Maybe you were treated by Teenage Cancer Trust yourself, or your friend or family member was, or perhaps you were motivated by reading about our work. These stories bring our work to life. By telling your story, you’re sharing personal experiences – and this can be a lot more powerful than simply listing facts and figures. 


Using your local media

The local media love stories of local people doing amazing things. Getting people in your local area interested in your marathon training is a good way to get more people to events you’re organising or making more online donations. Research which newspapers, websites and local radio stations cover your area and see if there are opportunities to share your updates or photos.

Smart phone film making

Most people take their smartphones on their training runs with them so why not take the opportunity to make some short films to share on social media?

Photo storytelling

You may have heard the expression ‘a picture tells a thousand words’, and it’s true. You can say so much with just one photo, and when your marathon training it’s a great way to gently remind people that you’re out in all weathers.

Blogging and email updates

There are a few simple tricks to follow if you want people to read and enjoy your email updates or your blog posts. And you can use the same words for both your blog and your email updates.

How to talk about Teenage Cancer Trust

We have a specific way of talking about Teenage Cancer Trust. This makes sure all the information that is in the public realm is accurate and people know exactly what we do and why it is unique and important.